this is why social SEO is essential
Video platforms are becoming increasingly powerful search engines themselves, with users actively searching for hotspots, tips and DIY’s. As a brand it’s crucial to tap into this shift with a clear and effective social SEO strategy. By creating content for social search, you will be able to maximize your online impact.
Social SEO: the new search
Social search is the principle whereby a user searches for a visual answer to their question. 46% of Gen Z and 35% of Millennials prefer social media over Google to search for answers. To find out what your target audience is searching for we use our SEO tool topictree. With this we are able to discover the relevant topics.
how does social seo work?
By utilizing data of multiple search engines, we get answers to which content your brand should make to optimally serve your audience with video. It’s essentially a search-focused tool that guides you on exactly which content to create to rank well on any search engine—identifying new opportunities ahead of your competitors.
working as a social agency with top brands
As a renowned social agency, with a team of more than 100 social media specialists based in Amsterdam, Warsaw, Stockholm and Cape Town, we are committed to your success.
With deep platform specific knowledge, expertise and data insights about consumer search and viewing behavior, team5pm is the partner for brands that want to generate quality attention, increase brand preference and realize conversions on social media.
- Social
Transavia's TikTok-debut was a big hit: thousands of followers in one month and now a community of 23.000. With authentic, Employee-Generated content and smart use of Spark Ads, we reached millions of views and created an engaged community.
This is how you build brand awareness and create an attractive brand with a creative formula and tailor-made formats for both TV and online.
- YouTube
Together with Bol, we took product reviews to the next level. By combining help content and entertainment, 'Sterren Reviews' kept viewers hooked for six minutes straight.
Dominating Google, YouTube, and TikTok with #1 rankings? We did it with the 'HEMA Helps' series. Truly a cross-platform SEO triumph, boosting online visibility with data.
- Online campaigns
Creating 30% more impact with the same online media budget? Together with Volkswagen, we show how it’s done, by creating an online-first commercial. It’s time to play by the rules of the digital world.
Turning your online community into Prime Video subscribers? A combination of data, content creation, and smart social distribution of the Prime Original 'Van A naar Onbekend' did the trick.
Transitioning from offline to online? Do it like Beter Bed, and create real impact with data-driven YouTube ads. Data research, spot-on targeting, a media plan, and clear follow-up studies boosted their brand preference.
The perks of personalized ads? Having millions of viewers watch your ad, even though they could skip it. This is what we call quality attention through YouTube ads. Find out how we did it for the Volkswagen ID.4.