we make brands stand out in the crowd of social content

by bringing data together with creativity, we make social content your target audience really wants to see

Build a community, tap into trends and claim a domain on social media

While the mass and diversity of social content keeps getting bigger, the consumer’s attention span keeps getting smaller. Besides being viral content machines and huge traffic drivers, TikTok and Instagram are also growing into search engines for Gen Z. This generation wants visual answers to their questions, as fast as possible.

Next to mass reach with entertainment, search also offers huge opportunities for brands. Do you want to reach a young audience? Then social is the way to go. Scared to speak the language of Gen Z? No clue which social platform fits your goal? Check out how HEMA ranked #1 on TikTok just after a few hours.

Data drives us to make different choices on social media

How do you make sure your brand stands out amidst the crowd? How to gain the right attention from the right people? How to make a difference? The answer is: finding the balance between data and creativity!

We offer a unique tooling mix, with our in-house developed video SEO technology topictree as leading force. Topictree continuously analyzes view and search behavior data from platforms, such as TikTok, Instagram and Pinterest. We thus gather real life data about what your audience loves to watch – and we can directly respond to changes. With the right creative twist, we make effective social content that gets results.

what we make

As a data-driven content group, we put your target group on #1 and create effective content that builds strong brands.


  • social

    the Prime Original Van A naar Onbekend combined with smart social distribution turned an online community into Prime Video subscribers. A high quality tv series with an online vibe.

  • social

    with our tool topictree HEMA knew what they needed to make content about. the HEMA Helps series dominated not only Google and YouTube, but also TikTok with top rankings.

  • YouTube

    the data-driven YouTube series sterren reviews combines entertainment with help content. the target group on average watched six minutes of skippable ad.

  • online commercials

    personalized Volkswagen ads: more than a million viewers saw the ads and more than half sticked around - while they could also skip

  • social

    KPN wins over hearts of gaming youngsters with the biggest gaming-channel in the Netherlands: legends of gaming. Iconic influencers and the coolest content.

introducing… the sweet spot

Where the worlds of facts and imagination meet.


how we roll

One central approach with data as the common thread.

With data on your audience we find your sweet spot. Where your target group is, but your competition isn’t.

We produce a cool format or creative concept specifically made for social media.

We blow up your sweet spot. With social SEO and advertising, your content gets maximum reach.

We reach the right KPIs. With research we measure and optimise your results.

HEMA makes creative tiktoks with data and claims top rankings – some ranked #1 in just a few hours

TikTok is a huge search engine. HEMA dominates the household domain with data-driven TikTok SEO.

  • More than 2.000.000 organic views in just two months

  • An average non-branded organic CTR of +389%

  • Top rankings not only in TikTok but also Google