Build a community, tap into trends and claim a domain on social media
While the mass and diversity of social content keeps getting bigger, the consumer’s attention span keeps getting smaller. Besides being viral content machines and huge traffic drivers, TikTok and Instagram are also growing into search engines for Gen Z. This generation wants visual answers to their questions, as fast as possible.
Next to mass reach with entertainment, search also offers huge opportunities for brands. Do you want to reach a young audience? Then social is the way to go. Scared to speak the language of Gen Z? No clue which social platform fits your goal? Check out how HEMA ranked #1 on TikTok just after a few hours.
Data drives us to make different choices on social media
How do you make sure your brand stands out amidst the crowd? How to gain the right attention from the right people? How to make a difference? The answer is: finding the balance between data and creativity!
We offer a unique tooling mix, with our in-house developed video SEO technology topictree as leading force. Topictree continuously analyzes view and search behavior data from platforms, such as TikTok, Instagram and Pinterest. We thus gather real life data about what your audience loves to watch – and we can directly respond to changes. With the right creative twist, we make effective social content that gets results.
- Social
Transavia's TikTok-debut was a big hit: thousands of followers in one month and now a community of 23.000. With authentic, Employee-Generated content and smart use of Spark Ads, we reached millions of views and created an engaged community.
- Social
Prime Video captivates Gen Z with targeted social campaign for Danish series ‘Roasted - Verdens Sjoveste Ferie’
- Social
Linear TV watch time is decreasing. With a social strategy, Omroep ZWART delivers an important message to their online audiences.
This is how you build brand awareness and create an attractive brand with a creative formula and tailor-made formats for both TV and online.
- Social
An influencer campaign on social that inspires people to diversify their diet and be creative with meat and dairy-free meals.
- Social
Social formats that star real entrepreneurs giving their real opinion.
- Social
On Instagram and Snapchat, the campaign dives fully into the target audience's experience by using terms and interfaces that are specifically recognizable on the platforms where the target audience sees it.
- YouTube
Together with Bol, we took product reviews to the next level. By combining help content and entertainment, 'Sterren Reviews' kept viewers hooked for six minutes straight.
Dominating Google, YouTube, and TikTok with #1 rankings? We did it with the 'HEMA Helps' series. Truly a cross-platform SEO triumph, boosting online visibility with data.
Turning your online community into Prime Video subscribers? A combination of data, content creation, and smart social distribution of the Prime Original 'Van A naar Onbekend' did the trick.
The perks of personalized ads? Having millions of viewers watch your ad, even though they could skip it. This is what we call quality attention through YouTube ads. Find out how we did it for the Volkswagen ID.4.
With the combination of strategic content creation and a well-thought-out distribution strategy, KPN won over the hearts of gaming youngsters with the biggest gaming-channel in the Netherlands: legends of gaming.
introducing… the sweet spot
Where the worlds of facts and imagination meet.
