For Dutch garden brand Tuinmanieren, we developed a clear video distribution strategy, by doing an in-depth channel review. This included analysing hundreds of videos on 100+ YouTube SEO points. Over 50 videos as well as the full YouTube channel, playlists and design were optimised with YouTube SEO. The results underline the crazy effects a data-driven video distribution strategy can have. Tuinmanieren ranked number one on YouTube, increased their organic views with +70%, and almost tripled their subscribers with +173%.