A data-driven VIDEO strategy
A video strategy is a strategic plan that transforms data into the best possible video solution for reaching your brand KPIs.
A video strategy is a strategic plan, fuelled by data
After we understand the environment you operate in, your target audience and the goals you want to achieve, data comes into play. We use the Google Ecosystem, YouTube and TikTok as our main data sets.
With insights on content trends, your target group’s viewing behaviour and relevant platform characteristics, we come up with a strategic plan. This plan will be the best possible video solution to reach your goals.
A data-driven strategy for YouTube and beyond
We understand how video content works – both organic and paid – in every phase of the marketing funnel. Based on a data foundation, we create long-form and short-form content on all relevant video platforms. On YouTube and beyond. Together, we start a strategic partnership that focusses on constructing positive change for your brand.
GAMMA CASE STUDY
By being the best answer to their audience’s questions, GAMMA outperformed their competitors and claimed relevant domains in Google and YouTube.
As Holland’s biggest DIY store, GAMMA wanted to claim DIY domains on YouTube and Google. We conducted data research to know which videos had to be produced. These would then give the right answers people were looking for. The result was a how-to video series that helped the customer every step of the way. We proved that the combination of data-driven research, YouTube and video SEO, content production and smart distribution is the golden formula to dominate the search results in YouTube and Google.
With a video strategy we help you make impact. It’s a customised plan tailored to your goals. Let’s look at ways video helps you gain quality attention from your consumer.
Data-driven creativity as part of your content strategy
Struggling which video formats you have to create? We can help! With a content strategy we offer you a clear compass in which direction to go. We combine data insights on what your target audience is looking for with in-house creativity. As a result we come up with a unique video concept. These creative formats could be either short-form or long-form on all platforms relevant to you. Consequently, we make sure these videos are shown to the right audience.
An advertising strategy targets the right people with minimal waste
Generating quality attention within the competitive media landscape is becoming quite a challenge for marketers. We get it, people are targeted with countless of ads on a daily basis. Yet, how many of these are actually viewed attentively? With data-driven YouTube advertising we can enrich your video strategy. We gather intent signals from relevant platform characteristics and your target group’s behaviour within the Google Ecosystem. Based on this, we create a rock-solid targeting that shows your ads to the right person at the right time.
An influencer strategy creates durable brand ambassadors
Data helps you to let go of the creator perspective and develop an influencer strategy in which your consumer is the focus. Based on consumer, trends and market research, we select the right influencers: bias-free. By mapping the needs and interests of your audience, we can create an influencer campaign that your target group actually wants to see, on platforms they actually use. Through the integrated use of platforms we allow you to tell a story and convey your brand message in a way that appeals to your consumer. This way, you’ll create durable ambassadors for your brand.
We can measure the impact of your video strategy on brand metrics, such as brand preference and purchase intention. Based on data, reliable and no-nonsense.
Get insight into brand metrics through brand measurement
Platform statistics alone – such as views, watch time and subscribers – are not sufficient enough to measure and determine the impact of your video strategy on your brand. Our brand measurements give insight into the performance of your campaign on brand KPIs that are important to you. Think of: brand awareness, brand preference, purchase intention and brand ambassadorship.