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How to find the right topics for your YouTube videos? With Video Topic Intelligence you develop the right video topics for your YouTube channel on a monthly basis. Based on data, not mere gut feeling.
Being active on YouTube as a brand is not only relevant for great campaigns that create a lot of awareness. If you consider that YouTube is the second largest search engine in the world and that consumers also orient themselves online on this platform, it is only logical that you answer the frequently asked questions of your customers with the right videos. But which questions/topics do you start with? Team5pm lists the most relevant topics for you thanks to Video Topic Intelligence.
With our new product Video Topic Intelligence we answer a question that many of our clients have: which videos should we make on our YouTube channel? We go one step further than our previous product: Video Topic Research. What’s new? This product gives our customers insights about which videos are relevant and which ones are not, on a monthly basis.
During a monthly meeting, a team of YouTube Strategists, YouTube Specialists, Producers and Account Managers discuss what is happening on the YouTube platform with the key stakeholders in your company. In which areas are we gaining market share and in which are we not? Which topics are still performing well, and which topics need a new video? We also look at the competition in the various domains: what can we learn from success stories, what can we do better in our current content and how do we translate that into concrete steps? This and more is discussed and translated into action immediately after the meeting.
With the help of the insights shared in the monthly meeting we make choices: certain insights deserve action, other points we leave for what they are. In this way we develop a content calendar that is always on-point based on data insights. The right video topics ensure that market shares are expanded or increased, and the right topics also ensure that we retain the attention of our viewers. Thanks to this monthly focus, the YouTube channel will continue to grow and develop into an authority within your brand’s market.