YouTube advertising

Globally, YouTube and Google are the most used websites in the world, with respectively more than 13 and 45 billion monthly visits leaving Facebook and Instagram far behind. Every age group, regardless of gender, uses YouTube. They listen to music, explore new recipes, compare product reviews or investigate a future purchase through video content. Looking for a way to reach yours at the right time? We offer a customised YouTube advertising strategy that works. Whether it’s full-funnel, aiming to achieve maximum reach or focused on getting quality leads.

Looking for more than reach and attention? Our YouTube advertising strategies don’t end on YouTube, but even drive performance after the click. This way we help you achieve even more. After your prospective consumer has interacted with your YouTube ad, we let them take action during the bottom stage of the marketing funnel: conversion. This performance can take many forms. Think about generating website traffic, gathering quality leads for your webinar, or driving sales for your business. It’s how we sold more subscription-based granola for breakfast brand Oot Granola. Read the YouTube advertising case study here.

Just made an expensive investment on video content, but no views? That’s a shame! YouTube is full of great video content that is not being seen or found. Ideally you want to reach those who have searched, but have not (yet) found or watched your video. Did you know effective ads on YouTube can take many forms? You can even throw off the limit of a maximum length. A 10-minute recipe video as ad? No problem! What about 15-minute product reviews? Yes, you can! On YouTube, you can advertise successfully with long-form content, whether it’s informative or entertaining. With our data-driven targeting strategy your video will get the views it deserves.

The Google Ecosystem forms a gigantic database with an abundance of information about your target group at your fingertips. Since Google is the mother of YouTube, you can use this data to locate yours. YouTube advertising offers you the possibility to collect high intent signals from all kinds of different entities within the Ecosystem (think: Google Play or Google Chrome). Think of: the apps people download or the keywords they search for. In this way we can create a quality reach with minimal waste. Read more about data-driven targeting here.

With YouTube, you can look beyond campaign KPIs, such as views and subscribers. With quantifiable research, you can get insight into the impact on brand KPIs, such as brand awareness, brand preference and purchase intention. An example of this is Hyundai. They grew their brand recall, brand consideration and brand preference by using long form product reviews as ads. Want to read more ? Click here for the Hyundai case study! With Team5pm Labs, we make the impact of YouTube on brand KPIs transparent by conducting brand measurements.