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YouTube Measurement
We help brands, advertisers and publishers to measure, predict and optimise the effectiveness of their YouTube content.
Brand Effect Measurement
To understand the impact of YouTube on your brand and increase the effectiveness of your campaigns, we conduct brand effect measurements for key brand KPIs, such as brand awareness, brand preference and purchase intent. With this, we measure the effectiveness of your video campaign and go beyond YouTube statistics, such as reach, attention and subscribers.
Video pre-testing and optimization
More than 50% of the success of your digital campaign is determined by your video creation. That’s why we research and optimize the effectiveness of your videos before your YouTube campaign goes live. With the help of audience retention data, eye-tracking, heatmapping and neuro-research we perform pretests and optimize your videos in no-time so they retain attention and make an impact.
RELEVANT NEWS
How do you use YouTube as a brand, publisher of advertiser? How can this platform, where so much video content is uploaded, work successfully for you when you offer different products and/or services? You are in need of a data-driven, tailor-made YouTube strategy! Based on data-driven insights we will make sure your brand gets a strategy that fits.
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Creativity is one of the most important pillars for success on YouTube. Based on years of experience, data insights and platform knowledge, our creatives know exactly what works and what doesn't. We incorporate their knowledge and ideas into the final production. In this way we maximize the impact of the video content.
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We produce videos and ads that people want to see and that the YouTube algorithm loves. Ads that don't get clicked away, entertaining content that fits your brand values and that helps video content rank high on Google and YouTube. Always based on data and aimed at generating real attention for your brand.
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Higher rankings, longer watch time, more views and subscribers -- we make sure that your videos don't get lost in the huge amount of video content on YouTube. Besides a high-quality video, distribution is definitely key! We optimize your content and make sure your YouTube channel grows and keeps on growing.
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Advertising on YouTube: it is a profession in itself. One that we love and that we master like no other. Where other agencies do it on the side, we give it the attention it deserves. This is why we know exactly how to reach, trigger and convert the right target group on the world's largest video platform through video ads.
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We help brands, advertisers and publishers measure, predict and optimize the effectiveness of their YouTube content. With data- and customer-driven research, we generate more reach and qualitative attention, so you get the maximum return on your YouTube budget.
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Start now as a brand with a help content strategy on YouTube!
Start now as a (brand) publisher with a channel growth strategy on YouTube!
Start now as an advertiser with a smart advertising strategy on YouTube!
Do you also want to achieve results with YouTube based on data insights? We would love to take you into the wonderful world of YouTube!