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One of the video productions we can do for you is successful data-driven branded content. Connect your brand to relevant content trends and create your own branded video content. We develop hub and hero content for your target group with proven impact on important brand values such as brand preference and consideration. Content that connects with your important peak moments in the year, such as a product launch or annually recurring and relevant tentpole events. Read more about Branded Content.
Help content is a special type of video production where you literally help your target audience by answering their questions or matching their intentions. For example, questions like: How do I mix the perfect mojito to go with a barbecue? Or what five small jobs can I do this weekend to insulate my house?
Based on accurate data research, we know what your target audience is looking for and what is relevant for your brand, service or product. And with our years of experience, we know exactly how to make videos that fit the algorithm and are often recommended by Google and YouTube, therefore ranking high in search results. Whether it’s a how-to, explainer or recipe video or other help content, a quality production, clear thumbnail and tight tension curve will get you to the top in no time.
In addition to primarily long-form video content that works well on YouTube to educate or entertain, we devise and produce short-form social content such as vertical videos, memes, GIFs, TikTok reels, Instagram stories, IGTV posts, YouTube Shorts, community and social posts. This supporting content increases the number of external links from social media and owned channels to the YouTube videos and channels. This increases the reach and findability of the content production or campaign. Did you know we organised a webinar on the power of YouTube Shorts? You can re-watch it here!
Do you own or have acquired the online rights to video content, such as sporting events, films or TV programs through a sponsorship? Then YouTube offers you a great opportunity to build a community with it and to generate direct income, leads or first party data. Start with Archive Production! Our experienced video editors and spotters systematically map out your archive and transform your video content into optimized YouTube content that matches the algorithm.
The advertising opportunities on YouTube differ from those of traditional and other social media. Achieving optimal campaign objectives such as maximizing impressions with low CPV and high viewer retention, is achieved by combining an optimal distribution strategy with the production of the right ad assets. Based on data, learning, insights and pre-testing, we developed the ideal YouTube ad that contributes to these objectives. This includes the use of music, voice overs, video length, storytelling, design, branding, use of call to actions and other audiovisual elements.