YouTube for publishers

Reach audiences and build communities as a
content owner on YouTube


Struggling to increase reach, make revenue with your video content, grow an engaged community or get traffic to your owned platforms? YouTube marketing can help! Here’s how.

Increase the reach on your video content

Increase the reach on your video content

The production of video content comes with a significant price tag. And it might hurt to see that your cool video series doesn’t get the views it deserves. Ideally, you’d want to reach those who have searched, but have not (yet) found or watched your video.

We understand how video content works – both organic and paid – in every phase of the marketing funnel. With this, we can create a tailor-made distribution strategy that gives your video content the quality attention it deserves.

Stimulate engagement and build a loyal community

As a publisher you want to stimulate engagement and build a loyal community. YouTube is a great platform to do this. Why? Because the intent of the user is vastly different from other platforms. It’s the largest VOD platform in the world, which says a lot about what viewers are looking for. Besides entertainment, users search for new products, information and inspiration. Using YouTube is often a conscious choice. Besides, long-form content is dominant. This increases the chance of generating quality attention for a longer period of time. And if users consciously choose to watch your content for minutes rather than seconds, this is the perfect starting point to engage with and positively influence brand preference with your audience.

Stimulate engagement and build a loyal community

Publisher De Telegraaf became the number one news brand on YouTube for millennials and turned their YouTube channel into a profitable marketing machine.

Extensive data research made up for a three-phased strategy. At first, we focused on more exposure by cleverly recycling existing content and a data-driven YouTube advertising strategy. The second phase was all about creating a loyal fanbase and driving (soft) conversions to Telegraaf’s owned platforms with YouTube original content. The last phase, was about turning the younger audience into dedicated newsletter readers. The results proof that YouTube is a great platform to build a community and make revenue with content.

Want to know more about what YouTube can do for your brand?

  • Get answers to common questions marketers ask

  • Learn from successful YouTube cases

  • Discover how you can measure YouTube’s impact on key brand KPIs.

  • Whitepaper for YouTube advertisers
  • Whitepaper for YouTube advertisers
  • Whitepaper for YouTube advertisers
  • Whitepaper for YouTube advertisers
Make revenue with YouTube monetisation

Make revenue with YouTube monetisation

You’re a content owner and you would like to turn this video content into a profit-making video strategy, right? As your modern day brand publishing agency, we can help! Our in-house production studio is able to use your existing pile of archive content and turn it into video assets for YouTube and beyond. With a dedicated content strategy and YouTube channel management we are able to monetise, track or block your video content within the YouTube ecosystem. This way we successfully manage your rights on YouTube and make sure your video content drives revenue.

Create a marketing tool for your owned platforms

With YouTube as a starting point, we can create a content strategy that drives performance. We ensure that your brand is seen by the right target group at the right time combining both organic as well as paid distribution strategies. In this optimisation process we take everything you already do on other social platforms into account.

Combined with data insights about your target group, we can create a lucrative publishing strategy on YouTube and beyond that generates (soft) conversions. Think of guiding your target group to your website or stimulating them to download your app.

Create a marketing tool for your owned platforms
Build a brand with continuously visible and relevant video content

Build a brand with continuously visible and relevant video content

As a publisher, you have a year-round content scheme and ideally you’d want to scale this so it fits different type of social platforms. YouTube is a marketing tool with which you efficiently multiply your existing content. How? From long-form YouTube content, we can create scalable assets for other social video platforms such as Instagram and TikTok. With minimal costs you can thus produce much more video content and utilise YouTube in the best way possible way. We can transform your existing long-form content into an incredibly efficient, always-on content strategy. A content strategy, which generates profit. We did this for our international client PokerStars. Read more about the PokerStars case study here.


As a full-service YouTube agency we offer a wide range of video services. Explore the full scoop of what we do down below.

Video strategy

A strategic plan that transforms data into the best possible video solution for your objective.


We create unique video formats that your audience really wants to see.

Video production

Our production studio creates video content, optimised for your relevant video platforms.


We distribute video content to maximise reach and ensure organic growth.

YouTube advertising

We use Google and YouTube data to get quality attention from the right target group.

Brand measurement

We measure, predict and optimise the impact of your video content on brand KPIs.


Want to get in touch? Hit the button down below!