YouTube for Publishers

YouTube for (brand) Publishers

As a (brand) publisher you want your reach and brand to grow and keep growing. But how do you do this? YouTube can help you achieve your ultimate goals. With the right YouTube strategy, you as a (brand) publisher can:

  • Increase reach on video content
  • Build a community on YouTube
  • Enhance your ROI on video
  • Build a brand with continuously visible and relevant video content
  • Create a marketing tool for owned platforms

Publisher Prime Video utilizes YouTube successfully

Prime Video is an example of a successful (brand) publisher on YouTube. The streaming platform came to us with the question for a smart YouTube strategy, with which the publisher wanted more awareness among Dutch film/tv fans for their various originals and exclusives. With the combination of data research, optimized content creation and a well thought out advertising strategy as an important flywheel, Prime Video’s YouTube channel underwent a massive growth. Two million hours of watch time, 35.9 million views and 86,000 new subscribers!

Grow as a (brand) publisher on YouTube

At Team5pm we help (brand) publishers to grow and generate revenue with their (existing) content on YouTube. We did this successfully for Dutch (brand) publisher De Telegraaf, for example. Read more about the De Telegraaf case here.
 
With a data-driven approach, we combine organic and paid promotion, smart distribution and always-on channel management to grow your channel. We make sure your video content is fully optimized for the YouTube algorithm and your target audience. This is how you build a community around your brand on YouTube.

How does a (brand) publisher succeed on YouTube?

Are you a (brand) publisher and do you want to become successful on YouTube? Everything you need to know can be found in our white paper “YouTube for Brands”. We answer the five most frequently asked questions of marketeers about the use of YouTube in their marketing mix. Relevant YouTube insights and cases are discussed, which are the irrefutable proof of the power of YouTube. Download our free white paper ‘YouTube for Brands’ now.

Whitepaper YouTube for brand publishers f

OUR PRODUCTS

YouTube Strategy

How do you use YouTube as a publisher? Do you have daily videos to upload on YouTube but they only get a few views? Or do you simply just don't know what strategy works best for your YouTube channel?

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01

Content Creation

Creativity is one of the most important pillars for success on YouTube. Based on years of experience, data insights and platform knowledge, our creatives know exactly what works and what doesn't on YouTube. We incorporate this knowledge into the ideas they develop and take them into the final production. In this way we maximize the impact of the video content.

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02

Video Production

We produce videos that people want to see and that the YouTube algorithm loves. Content that connects with the target group, that you watch and subscribe to. We develop formats based on data insights and work with appropriate presenters and influencers to build your community.

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03

Distribution

Higher rankings, longer watch time, more views and subscribers -- we make sure that your videos don't get lost in the huge amount of video content on YouTube. Besides a high-quality video, distribution is definitely key! We optimize your content and make sure your YouTube channel grows and keeps on growing.

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04

Advertising

Advertising on YouTube: a profession in itself. A profession that we love and that we master like no other. Where other agencies do it on the side, we at Team5pm give YouTube advertising the attention it deserves. This is why we know exactly how to reach, trigger and convert the right target group on the world's largest video platform through video ads.

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05

Measurement

We help brands, advertisers and publishers measure, predict and optimize the effectiveness of their YouTube content. With data- and customer-driven research, we generate more reach and qualitative attention, so you get the maximum return on your YouTube budget.

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06

RELEVANT NEWS

OUR CLIENTS

Do you also want to achieve results with YouTube based on data insights? We would love to take you into the wonderful world of YouTube!

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