The power of YOUTUBE MARKETING
Struggling to increase reach, make revenue with your video content, grow an engaged community or get traffic to your owned platforms? YouTube marketing can help! Here’s how.
Increase the reach on your video content
We understand how video content works – both organic and paid – in every phase of the marketing funnel. With this, we can create a tailor-made distribution strategy that gives your video content the quality attention it deserves.
Stimulate engagement and build a loyal community
As a publisher you want to stimulate engagement and build a loyal community. YouTube is a great platform to do this. Why? Because the intent of the user is vastly different from other platforms. It’s the largest VOD platform in the world, which says a lot about what viewers are looking for. Besides entertainment, users search for new products, information and inspiration. Using YouTube is often a conscious choice. Besides, long-form content is dominant. This increases the chance of generating quality attention for a longer period of time. And if users consciously choose to watch your content for minutes rather than seconds, this is the perfect starting point to engage with and positively influence brand preference with your audience.
DE TELEGRAAF CASE study
Publisher De Telegraaf became the number one news brand on YouTube for millennials and turned their YouTube channel into a profitable marketing machine.
Extensive data research made up for a three-phased strategy. At first, we focused on more exposure by cleverly recycling existing content and a data-driven YouTube advertising strategy. The second phase was all about creating a loyal fanbase and driving (soft) conversions to Telegraaf’s owned platforms with YouTube original content. The last phase, was about turning the younger audience into dedicated newsletter readers. The results proof that YouTube is a great platform to build a community and make revenue with content.
Make revenue with YouTube monetisation
You’re a content owner and you would like to turn this video content into a profit-making video strategy, right? As your modern day brand publishing agency, we can help! Our in-house production studio is able to use your existing pile of archive content and turn it into video assets for YouTube and beyond. With a dedicated content strategy and YouTube channel management we are able to monetise, track or block your video content within the YouTube ecosystem. This way we successfully manage your rights on YouTube and make sure your video content drives revenue.
Create a marketing tool for your owned platforms
With YouTube as a starting point, we can create a content strategy that drives performance. We ensure that your brand is seen by the right target group at the right time combining both organic as well as paid distribution strategies. In this optimisation process we take everything you already do on other social platforms into account.
Combined with data insights about your target group, we can create a lucrative publishing strategy on YouTube and beyond that generates (soft) conversions. Think of guiding your target group to your website or stimulating them to download your app.
Build a brand with continuously visible and relevant video content
As a publisher, you have a year-round content scheme and ideally you’d want to scale this so it fits different type of social platforms. YouTube is a marketing tool with which you efficiently multiply your existing content. How? From long-form YouTube content, we can create scalable assets for other social video platforms such as Instagram and TikTok. With minimal costs you can thus produce much more video content and utilise YouTube in the best way possible way. We can transform your existing long-form content into an incredibly efficient, always-on content strategy. A content strategy, which generates profit. We did this for our international client PokerStars. Read more about the PokerStars case study here.
BRANDS THAT TOOK ON A DATA-DRIVEN APPROACH
