quality attention from the right audience on youtube

with years of experience and clever use of data, we know what works on youtube and what doesn’t – we make effective content with guaranteed results

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YouTube is the platform to reach your audience

With 2.7 billion monthly users, YouTube is after Google the most popular online destination in the world. As mother of YouTube, Google gives video a more prominent place in their search results. Besides, YouTube is the second largest search engine in the world. This offers great opportunities for brands.

Want to claim a domain, effectively advertize or build an online community? Do you yearn for more views on existing content or you have no clue what your audience wants to see? As YouTube fanatics, we know what works and what doesn’t. Check out our case with bol to see how their YouTube content got crazy amounts of watch time.

Data drives us to use YouTube differently

Content is all around us. Every minute, hundreds of hours of watch time is uploaded to YouTube. As a brand, how do you stand out amidst the crowd? How do you attract attention from the right target audience? The answer is: bringing data together with creativity!

We offer a unique tooling mix, with our in-house developed video SEO technology topictree as leading force. Topictree continuously analyzes view and search behavior data from platforms, such as YouTube and Google. We thus gather real life data about what your audience loves to watch – and we can directly respond to changes. With the right creative twist, we make effective YouTube content that gets results.

what we make

As a data-driven content group, we put your target group on #1 and create effective content that builds strong brands.


  • social

    the Prime Original Van A naar Onbekend combined with smart social distribution turned an online community into Prime Video subscribers. A high quality tv series with an online vibe.

  • social

    with our tool topictree HEMA knew what they needed to make content about. the HEMA Helps series dominated not only Google and YouTube, but also TikTok with top rankings.

  • YouTube

    the data-driven YouTube series sterren reviews combines entertainment with help content. the target group on average watched six minutes of skippable ad.

  • online commercials

    with data-driven YouTube ads and a strong media plan we generated real impact in the transition from offline to online

  • online commercials

    personalized Volkswagen ads: more than a million viewers saw the ads and more than half sticked around - while they could also skip

introducing… the sweet spot

Where the worlds of facts and imagination meet.


how we roll

One central approach with data as the common thread.

With data on your audience we find your sweet spot. Where your target group is, but your competition isn’t.

We produce a cool format or creative concept specifically made for YouTube.

We blow up your sweet spot. With YouTube SEO and advertising we make sure your content grows.

We reach the right KPIs. With YouTube research we measure and optimise your results.

bol’s audience watched their YouTube ads for six minutes straight on average – while they could also skip

The goal? Dominate the electronics domain on YouTube with entertaining content.

  • 15.000 hours of watch time per episode

  • 52% of the episode was viewed on average (episodes were around 11 minutes long)

  • An average view rate of +73%