YouTube is the platform to reach your audience
With 2.7 billion monthly users, YouTube is after Google the most popular online destination in the world. As mother of YouTube, Google gives video a more prominent place in their search results. Besides, YouTube is the second largest search engine in the world. This offers great opportunities for brands.
Want to claim a domain, effectively advertize or build an online community? Do you yearn for more views on existing content or you have no clue what your audience wants to see? As YouTube fanatics, we know what works and what doesn’t. Check out our case with bol to see how their YouTube content got crazy amounts of watch time.
Data drives us to use YouTube differently
Content is all around us. Every minute, hundreds of hours of watch time is uploaded to YouTube. As a brand, how do you stand out amidst the crowd? How do you attract attention from the right target audience? The answer is: bringing data together with creativity!
We offer a unique tooling mix, with our in-house developed video SEO technology topictree as leading force. Topictree continuously analyzes view and search behavior data from platforms, such as YouTube and Google. We thus gather real life data about what your audience loves to watch – and we can directly respond to changes. With the right creative twist, we make effective YouTube content that gets results.
With the YouTube series 'Brand Brewmasters', Brand captivated a new generation of beer enthusiasts through authentic stories and entertaining content centered around craftsmanship and the beer experience.
Prime Video NL’s De Knop Gameshow was a success: over 170,000 hours of watch time and a strong connection with both existing and new viewers. An innovative format transformed marketing into entertainment and built an engaged community on YouTube.
- YouTube
SPP achieves success with a data-driven YouTube strategy: 10 videos, based on real search behavior, generated 467,000 views and an engaged audience!
Discover how Gymgrossisten boosted brand preference and purchase intent through an efficient content strategy: creating a video podcast series that transformed into 133 pieces of TikTok content.
- YouTube
Together with Bol, we took product reviews to the next level. By combining help content and entertainment, 'Sterren Reviews' kept viewers hooked for six minutes straight.
